One card. 5,000 homes. Every door on the route — for less than the cost of a single boosted post.
You ran the Facebook ads. They worked for about forty-eight hours, then the algorithm moved on and the audience vanished. You boosted posts, bid on keywords, paid for clicks from people who will never drive to your door. Every month the meter runs — and the businesses people actually remember around here have one thing in common: their name showed up at the kitchen table.
Your own mailbox keeps proving it. The plumber you called in March — you found him in a stack of mail. The pizza place your kids bring up — a card on the fridge, still there three weeks later. Print lands on the counter and stays.
We're EDDM Service Co — a local team that handles mail every single day. We know the routes, the bundling rules, the facing slips, and the clerks at the Post Office, because we do this work in person — not from a fulfillment warehouse two time zones away. You shouldn't have to become a direct-mail expert to reach your own neighbors. So we put the whole plan on one oversized card.
The Lake County Spotlight reads like a local publication, not a coupon blast — which is why people leave it on the counter. Every slot is exclusive by category: one roofer, one dentist, one pizzeria. No competitor ever shares the page with you.
| Anchor slotFull-height, first thing every reader sees. One per card. | $650 |
| Masthead sponsorNext to the publication name. Two per card. | $400 |
| Premium panelFront of the card, above the fold. Three per card. | $450 |
| Standard panelYour own QR code and phone number. Nine per card. | $350 |
Every panel includes your logo, offer, phone, and a QR code — plus print, USPS-compliant bundling, paperwork, and the Post Office drop. Postage is paid at actual cost, itemized, never marked up. Slots are reserved on a first-paid basis.
Every slot is all-in: print, prep, USPS paperwork, and delivery to the Post Office. Postage is billed at actual cost — itemized on your receipt, never marked up.
Pick your position and pay online. Your category is locked — no competitor joins the card.
Send a print-ready file, or we design your panel for a $75 one-time fee. You approve the proof.
9×12 cardstock, USPS-compliant indicia, bundled by route with facing slips and Form 3587. The parts that get DIY jobs rejected at the counter — handled.
USPS delivers to every active address on the routes — typically within one to three weeks. You get proof of the drop.
The routes around your shop get mailed by somebody. The only question is whose card is on the counter when your next customer needs you.
USPS delivers one piece to every active address on the routes you choose.
Repeat drops to the same routes see the high end. The second drop is where the ROI lives.
You will never be next to a competitor on the Spotlight.
We do — EDDM Service Co, a local Lake County business. Cards are delivered to the Post Office serving your routes under the USPS Every Door Direct Mail (EDDM) Retail program. We are not affiliated with USPS.
Postage is billed at actual cost — currently $0.26 per piece per the USPS price list — itemized separately on your receipt. We never mark it up. For a 5,000-piece drop, postage is $1,300 split across all advertisers, which is already reflected in the slot economics.
A print-ready file at 9×12 with 0.25 in. bleed — or nothing at all: we'll build your panel for a $75 one-time design fee and send you a proof to approve.
USPS delivers EDDM mail typically within one to three weeks after the drop, Tuesday through Saturday. We sell delivery windows, not dates — and we give you proof of the drop.
Yes — most of our best-performing advertisers are on repeat drops to the same routes, monthly or quarterly. Ask about the standing-commitment rate when you reserve.
The phone rings. A regular mentions "the card that's still on our fridge." Your name is in 5,000 kitchens — and nobody else in your category is on it. Slots are first-paid, categories lock at booking. Claim yours.
Reserve your slot